How Apps Are Changing The Way Models Socialize
Neon Coat - Instagram (@neoncoat ) Into App - Instagram (@intoapp)
Contributor and model, Robyn Williamson talks about two apps that host the ‘It’ events and parties during New York Fashion Week, and now shape the social lives of models.
It has been an exciting time for models in New York City! Two different apps have launched and are in full swing; Into and Neon Coat. Fashion models can now get heavily discounted dinners, haircuts, work out classes, and much more. These apps help models, who are new in town, connect with fellow models, even make new friendships, and fully enjoy the city.
Into as well as Neon Coat accepts female and male models. Once you’ve downloaded the free apps, follow the application instructions. You will need to prove that you have a social media following, as well as a model agency in town. To use these apps, you claim a featured business, tag them, and then post about your experience with the business on your Instagram.
Both apps have wonderful parties during Fashion Week, and help the models in town by giving goodie bags, food, and work out or meditation sessions. Being billed as a model’s passport to everything, you surely won’t be disappointed checking them out!
Into
During last season’s fashion week, Into had an influencer lounge at the Norwood Club here in New York. The Into App is for influencers around the world, and they also offer a London Fashion Week lounge as well. What makes the app great is that it works in many major fashion cities, and offers really cool deals.
Into hosted two days of events that featured food, fitness, beauty, and wellness. My favorite products they partnered with were Winky Lux, because it is a makeup brand, a new deodorant company called Myro, homesick candles, and Milo face oils.
One of the activities included a lunch offered by a local vegan restaurant called Le Botaniste. The lucky attendees were given great goodie bags to take home, that included delicious food products.
It was a great way to meet people, relax, charge your phone, and get to know new products that are out on the market.
Model Dayna and I at the Mamacha event for Neon Coat Fashion Week
Neon Coat line up
Infrared sauna day
The INTO Lounge
MILÈO facial elixir. An amazing skincare line with powerful anti-inflammatory properties and regenerative compounds.
Robyn talks with MILÈO creator, Matthew Milèo about the product at the Into Lounge.
Neon Coat
One of the best things during the craziness of fashion week is that Neon Coat holds different events and parties to go to every day. These are great ways to meet new models and make new friends in the city!
Last season, Neon Coat events lasted for nine days, the season before that was just seven. So there was a lot to see and to do – here are just some of the examples:
*Recharge Lounge and Lunch, which included a special Neon Coat gift bag full of great products and food. It was the perfect swag bag to help us models during fashion week.
*Exclusive Neon Coat Yoga Classes, Chill Day with Mamacha, Meditation at Three Jewels with Kombucha.
*Chill Sunday events with Bumble BFF.
*Sundays nail salon.
*Food events with Beyond Sushi (vegan sushi), ice cream companies and more!
*Neon Coat exclusive workout classes and infrared sauna sessions.
*Recharge lounge time with My/Mo Mochi Shea Terra organics (beauty products).
*Lunch event provided by local restaurant, Hunts and Fish club.
*Evening parties such as the Guardian Angels Charity Party, and the Wrap party for NYFW.
I highly suggest downloading the Neon Coat app when you start working with your agency in New York because they have amazing offers that will make your experience so much more exciting. It will also be very interesting to see what they do this upcoming fashion week!
