New York Fashion Week

How Apps Are Changing The Way Models Socialize

Neon Coat - Instagram (@neoncoat ) Into App - Instagram (@intoapp)

Contributor and model, Robyn Williamson talks about two apps that host the ‘It’ events and parties during New York Fashion Week, and now shape the social lives of models.

By Robyn Williamson

@robynwilliamson

It has been an exciting time for models in New York City! Two different apps have launched and are in full swing; Into and Neon Coat. Fashion models can now get heavily discounted dinners, haircuts, work out classes, and much more. These apps help models, who are new in town, connect with fellow models, even make new friendships, and fully enjoy the city.

Into as well as Neon Coat accepts female and male models. Once you’ve downloaded the free apps,  follow the application instructions. You will need to prove that you have a social media following, as well as a model agency in town. To use these apps, you claim a featured business, tag them, and then post about your experience with the business on your Instagram.

Both apps have wonderful parties during Fashion Week, and help the models in town by giving goodie bags, food, and work out or meditation sessions. Being billed as a model’s passport to everything, you surely won’t be disappointed checking them out!

Into
During last season’s fashion week, Into had an influencer lounge at the Norwood Club here in New York. The Into App is for influencers around the world, and they also offer a London Fashion Week lounge as well. What makes the app great is that it works in many major fashion cities, and offers really cool deals.

Into hosted two days of events that featured food, fitness, beauty, and wellness.  My favorite products they partnered with were Winky Lux, because it is a makeup brand,  a new deodorant company called Myro, homesick candles, and Milo face oils. 

One of the activities included a lunch offered by a local vegan restaurant called Le Botaniste. The lucky attendees were given great goodie bags to take home, that included delicious food products. 

It was a great way to meet people,  relax, charge your phone, and get to know new products that are out on the market.

  • Model Dayna and I at the Mamacha event for Neon Coat Fashion Week

 

Neon Coat
One of the best things during the craziness of fashion week is that Neon Coat holds different events and parties to go to every day. These are great ways to meet new models and make new friends in the city! 

Last season, Neon Coat events lasted for nine days, the season before that was just seven. So there was a lot to see and to do – here are just some of the examples: 

*Recharge Lounge and Lunch, which included a special Neon Coat gift bag full of great products and food. It was the perfect swag bag to help us models during fashion week.

*Exclusive Neon Coat Yoga Classes, Chill Day with Mamacha, Meditation at Three Jewels with Kombucha.

*Chill Sunday events with Bumble BFF.

*Sundays nail salon.

*Food events with Beyond Sushi (vegan sushi), ice cream companies and more! 

*Neon Coat exclusive workout classes and infrared sauna sessions.

*Recharge lounge time with My/Mo Mochi Shea Terra organics (beauty products).

*Lunch event provided by local restaurant, Hunts and Fish club.

*Evening parties such as the Guardian Angels Charity Party, and the Wrap party for NYFW. 

I highly suggest downloading the Neon Coat app when you start working with your agency in New York because they have amazing offers that will make your experience so much more exciting. It will also be very interesting to see what they do this upcoming fashion week!

Streetwear Rules Spring Summer 2019 In NYC

By Robyn Williamson

@robynwilliamson

Streetwear took over the New York Spring Summer 2019 runways this show season. Contributor and model, Robyn Williamson highlights her favorite collections.

Just In XX (Fashion Week Online) C+plus SERIES (Vrai Magazine) Semir x C.J. Yao (Now Fashion) Taoray Wang (Vrai Magazine)

Taoray Wang
This was such a beautifully put together show and probably my favorite that I saw! I loved the pops of pink, and I thought the clothes were very wearable and timeless pieces. The collection was named “Bloom” a symbol of the flowers that grow underwater, in the depths of the coldest tundra and through the narrowest cracks of the sidewalk. Strong and delicate, she always finds her way.

 

Just In XX
Taiwanese streetwear designer, Justin Yu-Ying Chou believes that “beauty should not be constrained to one standard.” I saw a lot of streetwear this season, and Just In xx was no exception! The runway was very diverse, and I loved the stripes he had in his collection. 

Finales (Footage by Robyn Williamson)

 


Semir x C.J. Yao
More streetwear and comfy clothes! I really liked the hair in this show, and the models looked like they had a blast. I thought the silver and red really stood out, and the rain jackets were fun. 

 

C Plus Series
From designer C.T. Liu who hails from Taiwan, C plus Series explores the concept of simplicity without over-complicating. This was streetwear but seemed elevated. Not as sporty as the rest I saw. A lot of outfits this season were paired with sneakers on the runway. I am kind of glad as I run around New York a lot, and I prefer to wear running shoes myself! Textures, blazers, neutrals and shimmery shredded dresses. For the women who work in the urban jungle. 

 

How To Recover From Fashion Month

Photo: Elizabeth Lippman for The New York Times

Has Fashion Month Left You Feeling Like You've Been Hit By A Wrecking Ball?

Fashion Month is now over, and you are left with sore feet, dry skin, brittle hair, flaking soft nails, and the feeling that you could sleep for a week. We would suggest that you take a vacation, like a number of models do, but what if you don’t have the time or opportunity to do that? We have a few easy and affordable ways to recover, and get you back to your modeling career.

From The Inside Out
  • DRINK WATER!: Between all the flying and cold temperatures during fashion month, it is easy to get dehydrated. Since your body is 50-60% water, drinking water will give you an overall recovery. Avoid caffeine and alcohol for a little while as they increase dehydration.
Skin
  • LEAVE THE MAKEUP ALONE: With a month of makeup artists painting your face at least 2 or 3 times a day, let your skin breathe! Avoid wearing makeup - unless you have a job or modeling appointment that requires it. This will keep your pores clean and also minimize dryness. Plus, you may notice that your eyelashes and eyebrows will grow back!
Hair
  • PREVENT ADDITIONAL HAIR LOSS AND BREAKAGE: If you have suffered hair loss due to the hours of teasing, combing, crazy updos and blowdrying, avoid pulling your hair back into tight ponytails or buns. Instead, use small hair claws to keep a few strands back along the temples or do a low loose chignon, bun or pony if you need to pull it all back. We love No Slip Grip Tortoise Shell Hair Claws ($5.99 Claires.com)
Nails
  • NAILS IN THE BUFF: If you were given multiple manicures during fashion month that involved acrylics, gels, and rhinestones, your nails are probably paying for it now. Try to keep your nails bare and natural for as long as possible, so they can restore to their natural state. Of course, you can still visit the nail salon and get your manis and pedis, but request that your nails be buffed - not polished.
Feet
  • STAY OFF THE HEELS: After walking miles and miles in sky-high stilettos, it's time to stay grounded and let your poor feet rest. With the exception of any modeling duties, wear well-supported flats for a couple of weeks.
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