How Apps Are Changing The Way Models Socialize
Neon Coat - Instagram (@neoncoat ) Into App - Instagram (@intoapp)
Contributor and model, Robyn Williamson talks about two apps that host the ‘It’ events and parties during New York Fashion Week, and now shape the social lives of models.
It has been an exciting time for models in New York City! Two different apps have launched and are in full swing; Into and Neon Coat. Fashion models can now get heavily discounted dinners, haircuts, work out classes, and much more. These apps help models, who are new in town, connect with fellow models, even make new friendships, and fully enjoy the city.
Into as well as Neon Coat accepts female and male models. Once you’ve downloaded the free apps, follow the application instructions. You will need to prove that you have a social media following, as well as a model agency in town. To use these apps, you claim a featured business, tag them, and then post about your experience with the business on your Instagram.
Both apps have wonderful parties during Fashion Week, and help the models in town by giving goodie bags, food, and work out or meditation sessions. Being billed as a model’s passport to everything, you surely won’t be disappointed checking them out!
Into
During last season’s fashion week, Into had an influencer lounge at the Norwood Club here in New York. The Into App is for influencers around the world, and they also offer a London Fashion Week lounge as well. What makes the app great is that it works in many major fashion cities, and offers really cool deals.
Into hosted two days of events that featured food, fitness, beauty, and wellness. My favorite products they partnered with were Winky Lux, because it is a makeup brand, a new deodorant company called Myro, homesick candles, and Milo face oils.
One of the activities included a lunch offered by a local vegan restaurant called Le Botaniste. The lucky attendees were given great goodie bags to take home, that included delicious food products.
It was a great way to meet people, relax, charge your phone, and get to know new products that are out on the market.
Model Dayna and I at the Mamacha event for Neon Coat Fashion Week
Neon Coat line up
Infrared sauna day
The INTO Lounge
MILÈO facial elixir. An amazing skincare line with powerful anti-inflammatory properties and regenerative compounds.
Robyn talks with MILÈO creator, Matthew Milèo about the product at the Into Lounge.
Neon Coat
One of the best things during the craziness of fashion week is that Neon Coat holds different events and parties to go to every day. These are great ways to meet new models and make new friends in the city!
Last season, Neon Coat events lasted for nine days, the season before that was just seven. So there was a lot to see and to do – here are just some of the examples:
*Recharge Lounge and Lunch, which included a special Neon Coat gift bag full of great products and food. It was the perfect swag bag to help us models during fashion week.
*Exclusive Neon Coat Yoga Classes, Chill Day with Mamacha, Meditation at Three Jewels with Kombucha.
*Chill Sunday events with Bumble BFF.
*Sundays nail salon.
*Food events with Beyond Sushi (vegan sushi), ice cream companies and more!
*Neon Coat exclusive workout classes and infrared sauna sessions.
*Recharge lounge time with My/Mo Mochi Shea Terra organics (beauty products).
*Lunch event provided by local restaurant, Hunts and Fish club.
*Evening parties such as the Guardian Angels Charity Party, and the Wrap party for NYFW.
I highly suggest downloading the Neon Coat app when you start working with your agency in New York because they have amazing offers that will make your experience so much more exciting. It will also be very interesting to see what they do this upcoming fashion week!
Streetwear Rules Spring Summer 2019 In NYC
Taoray Wang
This was such a beautifully put together show and probably my favorite that I saw! I loved the pops of pink, and I thought the clothes were very wearable and timeless pieces. The collection was named “Bloom” a symbol of the flowers that grow underwater, in the depths of the coldest tundra and through the narrowest cracks of the sidewalk. Strong and delicate, she always finds her way.
Just In XX
Taiwanese streetwear designer, Justin Yu-Ying Chou believes that “beauty should not be constrained to one standard.” I saw a lot of streetwear this season, and Just In xx was no exception! The runway was very diverse, and I loved the stripes he had in his collection.
Finales (Footage by Robyn Williamson)
Semir x C.J. Yao
More streetwear and comfy clothes! I really liked the hair in this show, and the models looked like they had a blast. I thought the silver and red really stood out, and the rain jackets were fun.
C Plus Series
From designer C.T. Liu who hails from Taiwan, C plus Series explores the concept of simplicity without over-complicating. This was streetwear but seemed elevated. Not as sporty as the rest I saw. A lot of outfits this season were paired with sneakers on the runway. I am kind of glad as I run around New York a lot, and I prefer to wear running shoes myself! Textures, blazers, neutrals and shimmery shredded dresses. For the women who work in the urban jungle.
NYFW F/W2018: A Fashion State of Mind.
Flashbacks to past decades. Travels to foreign cultures and to the outer space. Romanticism and gothic aesthetic. Playfulness. This NYFW almost had it all.
February 8, 2018
Tom Ford
Tom Ford’s women’s fashion show was a true flashback to the flamboyant, glamorous and sexy ‘80’s. Oversized outwear with metallic, black and vibrant animal print leggings turned out to be Ford’s favorites. Once again, he proved that he is an impeccable tailor in tuxedo dressing. But, the supplemental eccentricity with a sense of humor, and a #MeToo moment with two ‘Pussy Power’ sparkling lettering handbags shows us that Tom Ford wants to provoke our animal instincts as well.
Jeremy Scott
Jeremy Scott turned his fashion show into a kaleidoscope of neon colors. The beauty of these fluorescent and almost hypnotic colors were not only on his clothes and accessories, but also to the wigs worn by the models. “The Fifth Element” influence was obvious. “Um, just to have fun! Remember that?” Scott said before the show began. Some frivolity is always welcomed when it comes to fashion.
February 9, 2018
Tory Burch
For this season, Tory Burch found herself somewhere between a romantic and a utilitarian place. Pink carnations decorated the catwalk, and the Chamber Orchestra of New York played sonnets while the models presented Burch’s creations. Tailored blazers, dresses with asymmetric hemlines, and graphic botanical prints decorated some of the clothes. In spite of the romantic mood, utility jackets brought a masculine element to the collection, which gave some yin to it’s yang.
Bottega Veneta
It was the first presentation of the Italian House in New York, so the show should be about New York. Tomas Maier’s inspiration was derived from the bold dress code of Studio 54. Silk jewel-toned pajama sets, oversized textured coats, intricate embroidered and color blocking dresses brought a lot of Art Deco patterns in mind.
February 10, 2018
Alexander Wang
The old Conde Nast building in Times Square became the runway of Alexander Wang’s fall show. The “Matrix” aesthetic was there to stay with some nods to ‘90s Armani, Chanel, Prada and Robert Palmer’s “Addicted to Love” video. An old hair trend came back, and what else would it be but the giant plastic hair clip.
Stop trying to fit in, when you were born to stand out ! I did it the #PLEINway
A post shared by Philipp Plein (@philippplein78) on
Philipp Plein
Philipp Plein’s show was an ode to technology, space, and the rise of the robots. Irina Shayk’s unexpected escort stole the show. The model appeared from the just-landed spacecraft to join a giant robot on the ‘space station’ catwalk. Shayk with her “I love you Philipp Plein” skin-tight catsuit, took her giant partner by the hand, and under the sounds of “Fly Me to The Moon”, they walked together on the catwalk.
February 11, 2018
Victoria Beckham
It’s been a decade since Victoria Beckham was introduced to us as a fashion designer. And, her recent collection was a celebration of Beckham’s British heritage. Most of the clothes had a utility detail. Military coats, oversized sweaters, wide belts, huge felted bags and square-toe long strap flats proved that minimal is not always boring.
Prabal Gurung
The Nepal-raised designer is a proud feminist supporter. For this season, Gurung was inspired by China’s matriarchal Mosuo tribe. Vibrant colors and a lot of cultural references at Eastern and Western civilizations created a glamorous and very feminine collection.
@kaiagerber twirling down the runway in a luxe metallic parka! ✨ #AnnaSuiFall18 Regram: @wwd
A post shared by Anna Sui (@annasui) on
February 12, 2018
Anna Sui
“Spin! Stop! Shoulder thrust! Hip thrust! Killer gaze!” The old-school way a model conquers the catwalk. Red, orange, and purple ruled the collection’s color palette and created a powerful psychedelic, flower-power, and early ‘60s aesthetic. Also, the mixing of the fabrics and the prints echoed pages of a ‘60s fashion magazine.
Carolina Herrera
After 37 years at the fashion’s service, Carolina Herrera decided to step down and give the reins of her House to her creative consultant, Wes Gordon. The white collared shirt and black bottoms are Herrera’s signature, and at her final show, she decided to pair it with colorful taffeta gown skirts. Something to remember, but not so classic.
February 13, 2018
Coach 1941
“The Witch” could have been Stuart Vever’s inspiration since the mood of his collection and catwalk had something gothic, whimsical and “darkly romantic” as the designer said. Floral and paisley dresses in autumnal colors, long black coats, and leather-trimmed outwear were the main pieces of the 76-years-old American leather luxury brand’s autumn 2018 collection.
Calvin Klein
Raf Simons had a surprise for his attendants at Calvin Klein’s show. He filled the catwalk with popcorn! Moreover, the show’s installations had Andy Warhol’s prints on them, and it looked more like an art show than an ordinary fashion show. As for the collection, Simons presented many ‘Protection’ pieces. Workers’ outfits, rubber boots, oversized sweaters and coats, knitted hoods and a lot of popcorn!
February 14, 2018
Michael Kors
This collection was about Michael Kors’ favorite things and “for people who find joy in getting dressed,” as the designer said. ‘50s cocktail dresses, tartan outwear, animal prints accessories, and jacquards embroideries. All mixed up together. A collection of many possible outfit combinations.
Marc Jacobs
What happens when Yves Saint Laurent meets Emanuel Ungaro, and suddenly Dick Tracy enters the room? Surely, a comic book aesthetic with puffed proportions but in luxury fabrics. Jacobs created a collection inspired by all those ‘80s characters, fictional or not. The oversized silhouettes and the so ‘80s color palette made his creations look almost grotesque, but at the same time very beautiful.
