Instagram

Instagrams Fashion Model Influencers

By Katerina Stamatopoulou, MA Fashion Journalism Academy of Art University

@katrinst

Six Instagram accounts of fashion models that are worth following.

 

Social media plays an important role in the fashion industry. Not only for the brands, but for the models too. Through Instagram, most models promote their job. But, there are some who use their social platforms as a way to express their beliefs and concerns about global, social, economic, and environmental issues. Adding more interest, increasing their followers, and creating awareness – having an influence. Furthermore, they share their everyday lives and hobbies like the rest of us, which makes them more approachable.

 

@ashleygraham, 6.8m followers.

Ashley Graham is one of the most famous plus-size models in the US. She has appeared on multiple fashion magazine covers such as VOGUE, Elle, Harper’s Bazaar and Glamour. Being a body positive activist, she celebrates her cellulite, and she’s not afraid to share unedited photos on Instagram. Women love her because she has shaken up the beauty standards and empowered women to love their body with all their “flaws”.

@chrissyteigen, 17.5m followers.

Even if her Twitter relationship with the US President didn’t have a happy ending, Chrissy Teigen is one of the funniest fashion models, celebrities, cookbook authors and moms on Instagram. She loves to share almost everything about her day-to-day life, especially photos and videos of her 2-year-old daughter, Luna. Recently, Teigen welcomed a baby boy, Miles, and now posts photos of her second time around motherhood with unique and funny twists. Even while pregnant, she is not ashamed of showing her naked body. Although, Teigen has confessed that she had previously struggled with body insecurity.

my belle

A post shared by chrissy teigen (@chrissyteigen) on

@adwoaaboah, 629k followers.

Adwoa Aboah isn’t just a pretty British face. Back in 2015, she and her best friend Holly Gore founded Gurls Talk, an online community where young women can discuss sensitive topics such as mental health, sex, and social media. In her Instagram account, she shares her involvement with charities and women’s organizations. She also uploads interviews and videos that are definitely worth watching. In case you want to participate in the conversation with Gurls Talk you can add the hashtag #letsgetgurlstalking. 

@bellahadid, 18.1m followers & @gigihadid, 40.5m followers.

The Hadid sisters are the fashion model power duo of the industry. Both Bella and Gigi love to share photos of their modeling and personal lives. Their Instagram accounts could be considered perfect portfolios of their work, displaying magazines covers, shows, backstage and events.

@jackgreystone, 282k followers.

Taylor David, aka Jack Greystone or “the man-bun”, introduces himself on his Instagram account as a “humor artist. traveler not tourist. based on a true story .” The Canada-born model has created a strong social brand, mainly by collaborating with Canadian fashion companies. But, he also loves to share photos from his trips around the globe. Giving us an insight to places and adventures that we only dream about. Photography and acting are two of his greatest passions.

These Native Goods: Sustainability Starts With How We Shop

 

Earth Day. Los Angeles, California. – Meet Chandra Fox, founder of These Native Goods, a directory of companies that manufacture products ethically and locally, to encourage sustainable shopping.  She was propelled into curating this very special website while confronting her long-term suspicion that mass consumerism is nothing but dangerous.

FMD: We absolutely love your site. Not only because of the amazing variety of brands, and beautiful imagery, but also what it stands for. How did you put These Native Goods together?

Chandra: I was doing a lot of research looking for ethical brands, trying to find products I felt good buying. Every time I was in need of something new I spent hours, sometimes days, looking for an ethically made version. I have the worst memory, so I started compiling a list of brands to help me remember the good ones and to save time. I also included notes about what the company made and where it was manufactured. Then I figured this could be useful for other people. Right around the time I was starting to put it all together, was when I saw the documentary The True Cost. It mostly focuses on manufacturing in the fashion industry and talks about the Rana Plaza collapse where over 1100 people were killed. A bunch of big companies in the USA outsourced there. People had reported that the building wasn’t up to code and that it wasn’t safe. But, all these safety regulations went ignored, and people lost their lives.

The documentary also addresses the amount of waste that goes back into the environment. Both from producing clothes and also from overproduction. People are going through clothes like, “oh buy that five dollar shirt from Forever 21. Who cares if you only wear it once.” Disposable fashion now seems to be the mindset of the majority of the people in the US. But, it’s not a very good mindset. So I created the directory to give people an alternative. I wanted These Native Goods to be USA based not only to support our local markets but also because we are generally more strict with our safety regulations in the work place and protecting the workers. 

These Native Goods is still a work in progress. There’s a lot of challenges with it too because US made products are always more expensive, so it’s not something that can fit into everybody’s budget. For some people, it can work if they just change the way they’re shopping. For instance, a lot of people buy whole bags of fast fashion a few times a month. If you add up what they’re spending, they could buy one or two nice pieces that would last them longer, for the same amount of money. But for other people, no matter how much they save on their shopping, they’re not going to be able to afford to spend $400 on a piece all at once.

FMD: Are there any ways we can shop in a sustainable way without having to spend hundreds of dollars? We know that many models starting out don’t always have a lot of money, but are expected have a variety clothing, accessories and beauty products. They find themselves trapped in fast fashion.

Chandra: Yeah, I remember having to go to a casting and the requirement was to wear a short black dress. I didn’t have one that was figure flattering, so I grabbed one real quick from Forever 21. I’m always trying to find ways to make it work for everyone. One I talk about on These Native Goods is buying second-hand, and for me, that’s something that I’ve always loved. I also love shopping vintage. You get amazing deals. I’ve actually bought second-hand pieces from brands that are on my site, for a fraction of the price through E-Bay or Instagram. 

Some ethical labels do have lower price points than others, the more detail involved in the pattern making and construction of the garment the more costly it will be. Additionally, certain sustainable fabrics or higher quality materials can bring up the prices too. But it is possible to find some ethical brands in a more affordable price range.

FMD: Can you recommend any brands that you think would be good for models to check out?

Chandra:  Yes, definitely. Groceries Apparel does really simple things like t-shirts and tank tops that would be perfect for castings. Just pair with some flattering jeans or a cute skirt. Also,  Flynn Skye . There are quite a few other lines in the directory that do really great basics as well.

I think for models the natural beauty thing is also really important because taking care of your skin is a priority. Although bigger skincare brands always promise no wrinkles, and other anti-aging miracles, I really think that aside from eating right, the best thing for your skin is to use products that contain natural ingredients, and they won’t ruin your skin over time. I have a couple of cosmetic lines in the directory, like RMS Beauty. At the moment I’m working on a new feature with a brand called Vapour Beauty, that does foundations, lip colors, and other cosmetics too. And, there’s another one called Plain Jane that does really good mascara. Although these brands are more expensive than Walgreens, I feel that investing in your skin is vital when you are in the modeling industry.

FMD: Should we be skeptical about products claiming to be all natural?

Chandra: That is a problem in the marketing world because there are companies that claim they are all-natural but when you actually look at the ingredients they’re not. My cousin has been working as a natural skincare esthetician for over 10 years, and a lot of times when I’m working with a new company and come across ingredients I’m not familiar with I’ll run them by her. Is it safe? Is it necessary? Would you use something like this? She’s a great person to bounce things off because of that.

There is also a website, Environmental Working Group, that has a section called Skin Deep. You can enter any ingredient to get a breakdown of what it is and the possible risks of toxicity. They also give a rating from one through ten, one being no risk at all, and ten being “I would not use this.” But, you also have to consider the fact that one ingredient can be derived from multiple things. Depending on if it’s man-made, or if it came from a plant, the safety rating on the EWG site could be different. Additionally, it is also dependent on how much of an ingredient is used. For example, if a preservative is used in small quantities to keep the product from molding, it is actually less dangerous than applying a product that has mold in it. But if there is a high amount used, then the toxicity rating is increased. So, there’s a lot of variables. But it’s a great database to give you an idea.

FMD: Do you have any other tips on how to find cheaper ethically made products?

Chandra: Yes, there are some other tricks like for instance, here in LA, a lot of brands do sample sales. Sometimes a whole group of them will host a sample sale together. I would definitely recommend following labels that you like, as they often post these events. There may be long lines, which can be a pain but worth it if it’s a style that you love. I know Reformation does them, and I think that’s a brand models would like because it’s very on trend right now. It’s very figure fitting.  Watch for holiday sales too. Even these smaller brands host online Black Friday and after-holiday sales.

Is the Fashion Industry Changing?

By Katerina Stamatopoulou, MA Fashion Journalism Academy of Art University

@katrinst

While social conditions change, fashion is trying to keep up with them. There’s a lot to be done, but some important moves have already been made.

VOGUE British May 2018 (cover)

The world is changing rapidly, and fashion is one of the sectors that need to adapt and demonstrate determination and consistency. Furthermore, like many other industries, the fashion world is now primarily influenced by social media, particularly Instagram. Thanks to this social media application, the increasing power of the “boy or girl next door” image is taking over. Even supermodels and celebrities seek to look like everyday people.

Since mass media influences the society around us, it would be inconceivable for it not to influence fashion. It seems that the previous limitations of age, size, race, and sex don’t play such an important role in the fashion industry anymore. Perhaps it is beginning to change slowly, but steadily, and accepting the diversity within it. Along with the aid of a few progressive designers who seek the approval of the consumers.

It’s worthwhile observing the last issue of British VOGUE (May 2018). Nine models, each in their own way, presented a different aspect of diversity in fashion. Introducing a bolder future of the industry. Showing that models are human beings encountered in everyday life and not just ethereal beings who could be found only in fairy tales and on catwalks. Finally, fashion is asking for more nonwhite, plus-size, trans, and mature models.

 

Olivia Anakwe at Marc Jacobs Fall 2018 (thefashionspot.com)

Racial, gender and sexual diversity have become more and more obvious in fashion shows and magazines. According to thefashionspot.com, during the Fall 2018 Fashion Week, more models of color walked the runway than ever before, and since Teddy Quinlivan came out last September, the number of transgender model castings in New York have jumped from 12 to 31.

Ariel Murtagh at Calvin Klein Fall 2018 (thefashionspot.com)

Ashley Graham Dolce&Gabbana AltaModa 2018 (harpersbazaar.com)

In a recent interview for WWD, Tom Ford highlights the fact that models have always been the same as the sample size that designers and fashion houses worked with, and he continued by saying that, “if they don’t fit the clothes, they don’t get the job.” But, the reality is now very far from what the designer states. The last few years have seen a rapid growth of the plus-size market, and the fashion industry knows very well what to do. Ashley Graham, Katy Syme, and Stella Duval are three of the top plus-size models who many luxury brands choose for their shows. Listening to the consumers’ needs is something that should be done by all brands.

IsabellaRossellini (dailymail.co.uk)

At the age of 43, Isabella Rossellini lost her contract with the French luxury cosmetics house, Lancôme, only to regain it at the age of 63.  While on the Skavlan Talkshow, Rossellini describes the new female CEO telling her that “Women felt excluded, they felt rejected. And we really want to change the communication and include all women. And define beauty differently than looking young”. In the movie Death Becomes Her (1992), Rossellini plays the mysterious, always-stay-young Lisle Von Rhuman. Her co-stars Meryl Streep and Goldie Hawn do anything to stay forever young and beautiful, but with a price. Is this what every woman desires to be? Forever young or forever herself? But, that’s another article to write. Now, at the age of 60 something, Rossellini looks more accessible to women in her age group. Believe it or not, beauty brands have turned a new page. Through their ads, they are not only promoting beauty, but also the spirit and the confidence a woman should have in order to look and feel beautiful. By hiring women in their mid-50s and 60s as faces of their beauty campaigns, they speak directly to the hearts of women a similar age.

Fashion is an integral part of our everyday life and its reflection. Social conditions and data are changing, and fashion must keep up in order to serve our needs. But, also respond appropriately to key questions that have arisen concerning the fashion industry.

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