How Apps Are Changing The Way Models Socialize
Neon Coat - Instagram (@neoncoat ) Into App - Instagram (@intoapp)
Contributor and model, Robyn Williamson talks about two apps that host the ‘It’ events and parties during New York Fashion Week, and now shape the social lives of models.
It has been an exciting time for models in New York City! Two different apps have launched and are in full swing; Into and Neon Coat. Fashion models can now get heavily discounted dinners, haircuts, work out classes, and much more. These apps help models, who are new in town, connect with fellow models, even make new friendships, and fully enjoy the city.
Into as well as Neon Coat accepts female and male models. Once you’ve downloaded the free apps, follow the application instructions. You will need to prove that you have a social media following, as well as a model agency in town. To use these apps, you claim a featured business, tag them, and then post about your experience with the business on your Instagram.
Both apps have wonderful parties during Fashion Week, and help the models in town by giving goodie bags, food, and work out or meditation sessions. Being billed as a model’s passport to everything, you surely won’t be disappointed checking them out!
Into
During last season’s fashion week, Into had an influencer lounge at the Norwood Club here in New York. The Into App is for influencers around the world, and they also offer a London Fashion Week lounge as well. What makes the app great is that it works in many major fashion cities, and offers really cool deals.
Into hosted two days of events that featured food, fitness, beauty, and wellness. My favorite products they partnered with were Winky Lux, because it is a makeup brand, a new deodorant company called Myro, homesick candles, and Milo face oils.
One of the activities included a lunch offered by a local vegan restaurant called Le Botaniste. The lucky attendees were given great goodie bags to take home, that included delicious food products.
It was a great way to meet people, relax, charge your phone, and get to know new products that are out on the market.
Model Dayna and I at the Mamacha event for Neon Coat Fashion Week
Neon Coat line up
Infrared sauna day
The INTO Lounge
MILÈO facial elixir. An amazing skincare line with powerful anti-inflammatory properties and regenerative compounds.
Robyn talks with MILÈO creator, Matthew Milèo about the product at the Into Lounge.
Neon Coat
One of the best things during the craziness of fashion week is that Neon Coat holds different events and parties to go to every day. These are great ways to meet new models and make new friends in the city!
Last season, Neon Coat events lasted for nine days, the season before that was just seven. So there was a lot to see and to do – here are just some of the examples:
*Recharge Lounge and Lunch, which included a special Neon Coat gift bag full of great products and food. It was the perfect swag bag to help us models during fashion week.
*Exclusive Neon Coat Yoga Classes, Chill Day with Mamacha, Meditation at Three Jewels with Kombucha.
*Chill Sunday events with Bumble BFF.
*Sundays nail salon.
*Food events with Beyond Sushi (vegan sushi), ice cream companies and more!
*Neon Coat exclusive workout classes and infrared sauna sessions.
*Recharge lounge time with My/Mo Mochi Shea Terra organics (beauty products).
*Lunch event provided by local restaurant, Hunts and Fish club.
*Evening parties such as the Guardian Angels Charity Party, and the Wrap party for NYFW.
I highly suggest downloading the Neon Coat app when you start working with your agency in New York because they have amazing offers that will make your experience so much more exciting. It will also be very interesting to see what they do this upcoming fashion week!
Editorial: Viva L’Italia
Streetwear Rules Spring Summer 2019 In NYC
Taoray Wang
This was such a beautifully put together show and probably my favorite that I saw! I loved the pops of pink, and I thought the clothes were very wearable and timeless pieces. The collection was named “Bloom” a symbol of the flowers that grow underwater, in the depths of the coldest tundra and through the narrowest cracks of the sidewalk. Strong and delicate, she always finds her way.
Just In XX
Taiwanese streetwear designer, Justin Yu-Ying Chou believes that “beauty should not be constrained to one standard.” I saw a lot of streetwear this season, and Just In xx was no exception! The runway was very diverse, and I loved the stripes he had in his collection.
Finales (Footage by Robyn Williamson)
Semir x C.J. Yao
More streetwear and comfy clothes! I really liked the hair in this show, and the models looked like they had a blast. I thought the silver and red really stood out, and the rain jackets were fun.
C Plus Series
From designer C.T. Liu who hails from Taiwan, C plus Series explores the concept of simplicity without over-complicating. This was streetwear but seemed elevated. Not as sporty as the rest I saw. A lot of outfits this season were paired with sneakers on the runway. I am kind of glad as I run around New York a lot, and I prefer to wear running shoes myself! Textures, blazers, neutrals and shimmery shredded dresses. For the women who work in the urban jungle.
What Is Catalog Modeling?
When we think of catalogs, we usually think of Target, REI, Bed Bath and Beyond and Walmart. There are hundreds of mail order and online catalogs selling a variety of merchandise; clothing, outdoor equipment, and even Halloween costumes. Their purpose is to entice customers to buy products, using visual and written descriptions – since they are not purchased from inside a brick-and-mortar store.
The model casting is based on the product that the client is selling. Models can range from children all the way up to seniors. Some clients require their models to have specific skills or interests; such as a sportswear client might look for professional or amateur athletes. Nevertheless, all clients want models who are approachable and move well in front of the camera.
Art Directors are typically responsible for booking models, though photographers and stylists can also be given the task. Art Directors gather their creative teams and ensure that their marketing visuals are properly executed. They also maintain an ‘approved’ board, displaying pictures of all the models that they consider for their shoots. If you are ‘approved’, you have the potential to work with that client annually, monthly, or even every week.
Models who get booked on a regular basis can receive significant annual incomes. As a result, catalog clients are considered the bread and butter of the modeling world. Day rates are substantially higher than editorial jobs because catalog work is more driven by advertising, and the photos from these shoots are not always portfolio worthy. However, the rate will vary depending on the client’s budget, as well as the model’s experience and the strength of his or her portfolio.
Like many other shoots, catalog jobs can be held in a studio or on location. If a client shoots consistently throughout the year, they may have an in-house studio and production team. Because outdoor shots are popular in catalogs, some clients travel to another state or abroad to get the appropriate setting and weather conditions. English and German clients have been known to shoot their summer collections in South Africa or Miami, due to consistent warmer climates and sandy beaches.
A model’s job is to emphasize the clothing or product while making it look natural. For example, you may be asked to use kitchen or gardening appliances, or pretend to be socializing with friends. But, for clothing, the movement is fluid and continuous. The most common facial expression seen in catalogs is a smile. However, when a model needs to be serious, it is usually done with a soft, pleasant look. Although the photographer and art director will give you direction, you will be expected to have a ‘flow’; making subtle adjustments to your poses. A slight move of your hand, a tilt of the head, or a change of facial expression will give the client a variety of shots to choose from. Furthermore, if you are able to do this quickly and efficiently, you’ve just increased the chances of the client wanting you back.
The No Makeup Makeup Tutorial
Makeup Artist, Diane Catorc, Shows Us How To Create The Perfect "No Makeup Makeup" Look.
Sought-after hair and makeup artist, Diane Catorc, has been in the business for twenty years. Naturally, she has picked up numerous tips along the way. We asked her how she creates the “no makeup makeup” look – which is a model’s go-to for castings and digitals. Check out the tutorial video above to watch Diane give step-by-step instructions while demonstrating on model, Julia Locatelli. We’ve been practicing it ever since, and now all of us at FMD are sporting our effortless glows!
Breathe and Relax! The Power Of Meditation
Meditation with Hannah Tokuno
Hannah Tokuno has returned to give us some Ohmmmmmm. The Californian model has been practicing Yoga and Meditation for almost 15 years and says that it clears her mind and acts as a great stress reliever.
Modeling can be challenging, and at times soul destroying. It's not easy to let the effects of competition and rejection roll off your back. Therefore, it is important to include activities in your day-to-day life that make you happy.
Meditation is one of the best ways to generate calm. It also allows you to focus on your goals and positive thoughts, and manifest them into your reality. If you've never tried it before, now is the time! Find a nice quiet spot to sit or lie down, then let Hannah teach you how to meditate in the video below. Namaste.
Mother Agent: Stars Management
Bathing Suits: Finding The Right Fit
Miranda Kerr for The Edit Magazine. Photographed by Mariano Vivanco
The bikini will be one of your most crucial casting outfits - and it should be with you at all times!
A bathing suit is a key item in a model's wardrobe, and not because models spend all their time working on their tans by the pool or on the beach. Both agents and clients alike will often request that you wear a two-piece bathing suit while shooting digitals or doing a runway walk for castings. This is so they can see your figure without it being hidden by clothing or Photoshop. They will also be able to see your skin tone and spot any birthmarks, scars, or tattoos that could show during a booking.
However, the trick to nailing your digis and castings is by making sure that you have a bikini that fits perfectly and looks great. Here are a few tips:
- Choose a suit in a solid color as patterns can be off-putting. Black is the choice among models (and agents).
- If you want to branch out a little with some color; for those with a dark to medium skin tone, use brighter colors like turquoise, red or yellow. For light skin tones, stick to deep, dark colors like dark green, purple or navy.
- As a model, you always want to accentuate long legs - choosing high-cut bottoms will help.
- Get the right fit. Make sure your bathing suit does not cut into you- which can be unflattering, as well as one that is too loose and saggy. We recommend side-tie string bikini bottoms. Not only can you keep them high on your hip, but you can also adjust them to fit your body perfectly.
- To accentuate your hips and bust, consider a wider band around the bottoms, and a halter or tie-front top. They will draw the eyes to both areas.
- If your hips are wider than your bust, wear a string-tie bottom with a halter or bandeau top to bring attention to the bust.
- When in doubt, go for a classic black triangle string bikini. Everyone looks good in one of these!
- Lastly, check your insecurities at the door. Rock your bikini with all the confidence a casting room can fit.
A little bikini inspiration....
GOOSEBERRY So Chic Long Island Triangle Bikini Top with Tanga Bikini Bottom. www.gooseberryintimates.com
VOLCOM Simply Solid Tiny Bottoms with Simply Solid Bandeau. www.volcom.com
VOLCOM Simply Solid V Cheeky Bikini Bottom www.volcom.com
THE BIKINI LAB Push-Up Underwire Bikini Top. www.nordstrom.com
ROBIN PICCONE Halter Bikini Top with Side Tie Bikini Bottoms. www.nordstrom.com
PINK Mesh Triangle T-Back Top plus Bottoms. www.victoriassecret.com/pink
MAAJI Moonless Night Dazzling Reversible Bikini Top. www.nordstrom.com
LA BLANCA Petal Pusher Solid Ruffle Triangle Bikini Top with Tie Side Cali Hipster Bottoms. www.lablancaswim.com
GOOSEBERRY: So Chic French Kiss Triangle Bikini Top With Thong Bikini Bottom. www.gooseberryintimates.com
Summer Beauty Trends 2018
Everything we need to know about summer beauty 2018.
Vie photographed by Max Abadian for ELLE Canada
Every summer we love to look more beautiful, with a glowing and hydrated face and body. Golden and bronze shades, earthy tones and exotic scents are the musts of every summer. But, what about this summer’s beauty trends?
For this summer’s makeup, you must be brave and get lost in the magic and mystery of makeup art. Colors are bright, exotic with an ultra-touch texture. The unicorn trend is still going strong, with a wide range of holographic makeup products. Loud and waterproof eyeliners promise to give a bold and bright look, even at the beach.
DIOR Diorshow On Stage Liner
THE NATURAL GLOW
But, let’s not forget that the nude look is always in favor during the summertime – much like florals are for a spring wardrobe. Eyeshadows and lipsticks in such hues can offer a healthy, natural-looking bronzed glow for every skin tone. While talking about that glow, many beauty brands have created key face and body products this summer. Offering an iridescent, warm, eye-catching glow with hues of bronze, gold and rose gold, when applied to the skin.
Summertime prefers more sheer, and transparent scents. Colognes are back with a fresher spritz-weight for a lighter aroma and a longer lasting eau de parfum strength. Citrus based notes are a gentler and more elegant approach.
SUN PROTECTION
Of course, we should never forget to wear our sunscreen protection. Face and body sunscreen is always the big summer trend we should never neglect since it keeps us healthy and looking beautiful under the bright summer sun.
Booking Out
To book out or not book out, that is the question....
WHAT IS A BOOK OUT?
Booking out is to inform your agent when you are not available for modeling jobs or castings. For example, you might have an upcoming doctor’s appointment or vacation or starting a new school semester.
Your agent automatically assumes that you are available during business hours unless you book out. It saves them from having to call you whenever a client inquires about your schedule. Otherwise, your agent will spend more time chasing up on your availability, rather than procuring you more bookings.
WHEN TO BOOK OUT:
To minimize any frustrations or conflicts for you, your agent, and the clients; get into the habit of notifying your agent the moment you add a commitment to your schedule. If it is something that you can't change, or you are not prepared to change- you must book it out.
Helpful hint: Make sure you relay the exact times and dates you will be unavailable, and also mention if you will be local, out of town, or out of the country. This way your agent will know if they can work around your book outs for last minute projects.
CANCEL ONLY FOR EMERGENCIES:
Keep in mind that once you have agreed to and confirmed a casting, option, or booking, never cancel for any reason other than a family or medical emergency. Your commitment to your word is the heartbeat of your integrity, and you will earn a reputation for being reliable and trustworthy.
