Brands Boost Influencer Marketing Budgets
Brands Boost Influencer Marketing Budgets
Influencers taking selfies in Milan | Source: Shutterstock By Victoria Berezhna April 6, 2018 05:28 LONDON, United Kingdom - Not all that long ago, many brands viewed using Instagram influencers to promote a new fashion line or attend a product launch event as a promising experiment.
WORKOUT WEDNESDAYS: Biceps And Triceps With David Kait
Workout Wednesday - with David Kait
David Kait is back, and he has a killer workout for your biceps and triceps!
Watch David explain the movement and form of each exercise, grab the equipment listed below
Then GO FOR IT!
Deuserband
Pair of Dumbbells - and if you don't have any, there are some household objects that are great alternatives.
Bench/chair
If you want a longer workout, check out his leg and chest & back exercises.
1) Hammer Curls 3 x 16 reps
2) Concentration Curls 3 x 6 reps each arm
3) Deuserband Curls 3 x 16 reps
4) Bench Dips 3 x 16 reps
5) Rear Tricep Extension with 3 x 8 reps each arm
Mother Agent: Stars Management
Five Safety Tips When Traveling To Other Markets
Traveling alone can be daunting, especially when you are going to a place for the first time. Inexperience in air travel, navigating your way around a new city, and not understanding the local language, has the potential to put you at risk.
Here are a few tips that will help keep you and your belongings safe. Adopting these, along with your every day common sense, should limit possible incidents of theft/loss of property and personal harm. So, now the only concerns left are; what to pack and how to slay your new market.
Checked luggage can easily get lost, or left for others to help themselves to your belongings. Make sure that you put all your valuables in your carry-on bag, such as:
- Mobile phone (don’t forget to fully charge it).
- Adapter and chargers for electrical appliances.
- Laptop or tablet (with all your portfolio images).
- Valid passport.
- Visa documentation.
- Money/Credit Cards
- Contact telephone numbers and addresses of your accommodation and agency.
- Portfolio.
- Valuable jewelry or watch.
- Medication/Prescriptions (make sure you bring more than you need in case you lose some, or stay longer than expected)
Avoid getting sucked into the promises of nightclub promoters; free drinks, food, parties, and even trips. They usually have an ulterior motive. Some promoters will encourage you to attend parties and clubs so that they can draw in more customers to buy alcohol - which may seem harmless. However, a few have allegedly coerced models into very dangerous lifestyles. Promoters not only work the nightlife scene, but they also hang around where most of the castings are held, and even find out the phone numbers and addresses of the model apartments. This is all in hopes to lure models into the clubs and get paid very well doing it. If you are of legal age and want to explore the local nightlife, go with a roommate or a trusted friend. Be careful not to consume a lot of alcohol, or stay out too late. Lastly, and most importantly; don’t walk around at night by yourself.
Study the city or town that you will be visiting. Familiarize yourself with a map of the local area, and pinpoint where your lodgings and model agency is located. They will be easier to find once you are there. If you are traveling to a country that has a different language; it is advisable to learn a few key words and phrases:
- “Hello” and “Goodbye”
- “Please” and “Thank you”’
- “My name is…”
- “I am from…..(country)”
- "How much is...."
- Your birthdate
- How to order food and drink
- How to ask for directions
- Days of the week
- Numbers
- Emergency words “Help”, “Fire”, “Police”, “Hospital”
Also, be aware of the local customs; whether it is how you greet people, attend public events, or even dress code. Showing respect towards their culture will improve the way the local’s assist and respond towards you.
Although you should have some cash in the local currency, it is advisable to have most of your allowance in the form of an internationally used credit card; such as Visa, MasterCard, and American Express. Should it get lost or stolen, you can call the bank to freeze that card and send you a new one. The card will also protect you from paying for any fraudulent charges.
Bring a phone that has a cost-effective international plan. Make sure that the following numbers are stored in your phone, and written down. This is so you can quickly reach the people you need during an emergency. Also, don’t forget to take note of the local and international dialing codes:
- Local model agency
- Mother agent
- National emergency (Police/Ambulance/Fire)
- Your bank’s Fraud Protection hotline
- Travel insurance company
- Family Member/ Guardian
How To Have A Better Working Relationship With Your Agent
HOW TO HAVE A BETTER WORKING RELATIONSHIP WITH YOUR AGENT Behind every successful model there is a talented agent. The model-agent relationship involves a tremendous amount of teamwork and trust. Without the support and guidance from an agent, your career can only go so far. However, without your professionalism and trust, the agent is limited to what he or she can do for you. In the words of Jerry Maguire, your agent is saying, “Help me help you!”
#1 ALWAYS BE ON TIME – FOR EVERYTHING! Or better yet, five minutes early. Agents see tardiness as a liability. When you confirm a booking or appointment with a client, your agent makes a promise on your behalf that you will arrive at the designated time. When that promise is broken, clients not only lose their faith in you but your agent too. Timely models are reliable and therefore more enjoyable to work with. NOTE: This also goes for any meetings that you have with your agent!
#2 BE PROACTIVE Modeling is a job like any other; the more you put in, the more you get out of it. This is a multi-billion dollar industry full of professionals that work very hard and will expect you to do the same. The competition is fierce, with models that may be taller or have a clearer complexion, so why should your agent promote you? You are upbeat, knowledgeable, and have a good work ethic. Take time to learn the business, check in with your agent, update your digitals and portfolio, and keep all necessary work permits, visas, and passport valid.
#3 MAINTAIN YOUR APPEARANCE Agents must have a good impression of their models, not just professionally but physically too, in order to promote them. Always present your best ‘self’ when visiting the agency. Looking like you just rolled out of bed will make your agent believe that you go to castings the same way- and less inclined to send you to clients. Additionally, taking care of your skin and body is vital to your success. Eat healthy, workout, get quality sleep, have good hygiene and skincare regime, and lastly drink LOTS of water!
#4 BE AVAILABLE AND ALWAYS RETURN YOUR AGENT’S PHONECALLS, EMAILS, TEXTS & MESSAGES ASAP. Always respond to your agent, and ASAP! This is a fast-paced business of which you are part of the team. Check your emails, voicemails, and texts regularly, and keep your phone charged. One minute could make a difference between you getting a confirmed job or it going to someone else. Say “Yes” to as many opportunities as you can. Modeling is a numbers game; the more castings you go to, the more jobs you are likely to get.
#5 BE PREPARED FOR ANY MODELING RELATED APPOINTMENTS OR JOBS 24/7. Getting a casting or booking in less than an hour's notice happens – a lot! To arrive on time, looking polished and well organized, always have your model bag ready, with a clean casting outfit, underwear (female models should have a nice matching set), and bathing suit for last minute digitals and fittings and maintain your grooming routine every day. Not only will the client be impressed, but it will also reflect well on your agent. NOTE: Don't forget to keep your phone charged!- #6 TRUST YOUR AGENT AND HAVE OPEN COMMUNICATION For you and your agent to be simpatico, it is important that you feel comfortable talking with him or her. Aside from discussing aspirations and ideas, it is very helpful to mention anything that could affect your career; whether it involves your health, relationships, education, or family. They may be able to offer ways for you to manage modeling with your personal life. Your agent is there to guide and advise you. Although you may not always agree with their suggestions; trust that your agent will exhaust all avenues to help you achieve your goals. Know that through their years of experience, your agent can recognize what is best for your career. After all, agents do not want to waste your time, or theirs. Keep in mind that he or she is giving you their professional, not personal, opinions – and always in your best interests. Remember, honesty is the best policy.
#7 DO NOT SIGN ANYTHING WITHOUT THE AGENCY’S APPROVAL. Models are often pressured into signing release forms, while on shoots and at runway shows. In this situation, you must contact your agent immediately. Your agent negotiates the best rate for your bookings along with any usage, non-disclosures, or exclusivity clauses; while protecting your image and likeness. However, If you sign a release without your agent’s approval, you might be undoing all their work, and giving away yours. For your own protection, and keeping the teamwork going to increase your success; never sign anything or offer your personal information without your agent’s prior knowledge.
#8 HAVE PATIENCE, STAY POSITIVE, AND AVOID COMPARING YOURSELF TO OTHER MODELS. Don’t let your anxieties get in the way of your ability to be objective about yourself and your career. It is understandably difficult to keep positive in the face of rejection. Focus on what you are doing, instead of what you're not. Keep busy with testing, updating digitals, or practicing your runway walk. Also, find ways to ease the pressure and frustrations through meditation, going to the gym, hanging out with friends or finding a new hobby. Your energy will be a lot more positive and approachable. But most importantly, never compare yourself to anyone else. Each model is different; in both features and personality. Like in all businesses, some models will go further than others. Assuming that you should be doing everything your model friend is doing can lead you to unnecessary frustration. Focus on your own journey and appreciate the accomplishments you achieve.
Is This The Beginning Of The End For The Fur Trade?
It seems that many fashion houses and major US cities have started to ban the use of fur in their clothes and shops.
(AOL)
San Francisco is one of the first major US cities to ban the sale of fur, after the city’s Board of Supervisors’ unanimous vote. The ban goes into effect on 1st of January 2019, and the city’s retailers have until January of 2020 to sell their fur stock. Clothing and accessories made from animal fur will no longer have a place on the shelves of San Francisco’s retail shops. Currently, San Francisco is the third Californian city banning the sale of fur after Berkley and West Hollywood.
This is a very encouraging move, at a time when more and more designers are declaring their cessation of animal fur use. Gucci, Giorgio Armani, Michael Kors, and now Versace recently announced that only eco-friendly “faux fur” will be used in their collections.
Michael Kors (Fashionista)
In October 2017, Marco Bizzarri, president and CEO of Gucci, stated in the Business of Fashion that using fur today is out-dated, and that’s the main reason why they stopped using it in their collections. In 2016, Giorgio Armani announced that he’ll stop the use of real fur. He also said that new technologies “render the use of cruel practices unnecessary as regards animals.”
Model at the Gucci Cruise 2018 show in Florence, Italy. (Pietro DΓÇÖAprano/Getty Images)
At the end of 2017, the iconic American designer, Michael Kors, announced that his company would no longer use real fur. The top Italian brand Versace, known for its unique Italian aesthetic has officially stated that it will stop using real fur, with Donatella Versace telling The Economist’s 1843 magazine, “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”
Donatella Versace. (Alberto Scarpinato/IPA/RexShutterstock)
The “fur issue” will continue to bother the majority of fashion designers, since it’s not just about the use of real or fake. It’s more about sustainability and the way the faux-fur is produced.
Designers In Film: The Relationship Between Fashion And Film
Since the very early days of cinema, fashion designers have helped create Hollywood style icons.
Audrey Hepburn in "Breakfast at Tiffany's" wearing Givenchy. (Filmsane)
The relationship between fashion and film has always been a close one. Many renowned fashion designers are responsible for a number of iconic key pieces worn by film stars. In turn, several film stars became muses of luxury fashion houses. These two worlds share commonalities such as glamour and the pursuit of aesthetics.
On 20th March 2018, a great French fashion designer and couturier passed away at the age of 91. Hubert de Givenchy, “Le Grand Hubert” as the French called him, was an image maker who created style icons. He dressed Audrey Hepburn and Jackie Kennedy. In 1954, the collaboration between Givenchy and Hepburn for the costumes in Billy Wilder’s film Sabrina was the beginning of a long-lasting friendship. Everyone remembers Holly Golightly in Breakfast at Tiffany’s (1961) standing in front of the window of Tiffany’s wearing her little black Givenchy dress and a pair of oversized sunglasses.
Hepburn in a 1958 fitting with designer Givenchy at his Paris atelier. (Hollywood Reporter/ Everett Collection)
Many other collaborations between these two magical worlds came up in the years to follow. In 1967, Catherine Deneuve in Luis Bunuel’s movie Belle de Jour marked the acquaintance of the actress and the thirty years old designer, Yves Saint Laurent.
Catherine Deneuve wearing YSL in "Belle de Jour". (Clothes On Film)
Back in 1982, Marc Bohan for Dior designed a dress with a big bow at the back, for the movie Tout Feu, Tout Flamme and worn by Isabelle Adjani.
Isabelle Adjani wears Dior in "Tout feu tout flamme". (Isabelle Adjani Blog)
There have been many other eye-catching and influential costumes in cinema that generated fashion and style icons. Diane Keaton in Woody Allen’s movie Annie Hall (1977) promoted Ralph Lauren’s trend-setting masculine style.
Ralph Lauren dresses Diane Keaton for Woody Allen's "Annie Hall". (E! Online)
Giorgio Armani’s suits for American Gigolo (1980) made Richard Gere the ultimate best-dressed male of the ‘80s by far.
Moreover, we should not neglect the Vivienne Westwood wedding dress that was worn by the most stylish single woman of New York, Carrie Bradshaw (aka Sarah Jessica Parker) in the Sex and the City (2008) movie.
The fascinating journey of fashion in films is special and looks like a fairytale. Designers became well-known through their creations that appeared in films and muses emerged by wearing their masterpieces in films.
Alex Reis: A Model Search Discovery.
Almost three years ago, Alex Reis entered a model search in hopes to follow his dream of becoming a model and actor. Since then, he has been signed with Stars Management and has never looked back.
FMD: You were discovered through a Stars Management Model Search. What made you enter the model search?
Alex: My dream has always been to pursue acting. I looked up model and talent agencies, and I found Stars. I saw that they were having one, and I just went out to them.
FMD: What has been the biggest lesson that you’ve learned while modeling?
Alex: To be yourself, no matter what. Even though people will want you to look a certain way or be someone else, in the end, you will gain so much more if you are just yourself. That’s the biggest thing. I think, in this industry, people can get easily manipulated or persuaded into being someone else, and when they become that, I think they actually lessen their chances of [achieving] their goals.
FMD: So, not trying to copy someone else?
Alex: It’s easy to see another person and follow their footsteps or try to emulate them. But, you are kind of losing who you are, your uniqueness. Once you find that you have that special something, whatever it is, that uniqueness or personality, and if you can bring that out during a shoot or audition, you are going to gain so much more. When you copy someone else, you’re just generic. But, if you can be that something else, you will stand out, and that’s a hugely powerful tool.
FMD: Would you say that’s a big lesson for life in general?
Alex: Yes, especially in relationships, and with yourself – loving yourself too. This is kind of an interesting industry, unlike anything else I’ve been in. You have to have a lot of self-love and that balance of self-esteem. Be true to yourself. Believe in yourself.
FMD: What’s been your favorite modeling moment so far?
Alex: One has been bike riding around downtown San Francisco during rush hour, and I was in an astronaut costume riding an electric bicycle. A police motorcade guided me through traffic, and it was just wild. The photographer was hanging off the side of a motorcycle. Crazy! There was that, and there was a shoot I did in Northern California eating BBQ Oysters, another one I went to Tahoe and played in the snow.
FMD: Do you prefer doing on-camera/moving image as opposed to print/stills?
Alex: Maybe, perhaps I might like on-camera, just because there are more possibilities and range. But, it all depends on what’s going on. Like, there can be so much more behind the stills too. There can be movement, but the photographer is just capturing it in a single image.
FMD: What would you say to the aspiring models entering the #fmd❤️starsmodel search?
Alex: If this is something that you want to do, don’t be discouraged right away. Be very patient. Don’t expect for any quick fame or whatever. Don’t chase it for the fame, chase it for something else, something more valuable. I think mostly do it for yourself, believe in yourself.
WORKOUT WEDNESDAYS: Vinyasa Sun Salutation With Hannah
Workout Wednesday - Vinyasa Flow Sun Salutation with Hannah Tokuno
Californian model, Hannah Tokuno has been practicing Yoga for almost 15 years. She finds that it keeps her strong, lean and limber, but more importantly, it clears her mind. These benefits help her through her busy modeling schedule, and while traveling.
Enjoy this relaxing Vinyasa Sun Salutation which you can do anywhere - even at an airport!
Mother Agent: Stars Management
Interview with STORM’S Noelle Doukas And Christopher Yianoullou
Noelle and Christopher have over twenty-five years experience between them, spent working at the forefront of the modeling industry. Both agents exude bright dynamic personalities with an obvious passion for the talent they represent.
We chat about STORM, which has been one of the most influential model agencies since Sarah Doukas, Noelle’s mother, opened its doors in 1987, and move onto the innovations within the market and the changes of their model requirements.
FMD: What are the key attributes that STORM looks for when scouting for models?
Chris: We look for standards like height and beautiful skin and great bone structure, but our industry has started to celebrate the more unique aspects of the girl – who she is and what she’s about; her style, her personality. There is much more to it, and you can’t just scout by looking at someone, you really need to talk to that person and get a feel for who they are. Clients like ASOS and Urban Outfitters want to do more profile pieces, and they want real people, so it makes it more fun for us because [models] don’t have to be strictly 5’10” minimum anymore. It’s more flexible, and more fun; so yeah it’s about character more than anything really.
FMD: Whenever you bring international models into London; what is your process, and does STORM have specific facilities to accommodate them?
Noelle: It all depends on how long you are bringing girls in for, and also what you are bringing them in for. There are some girls we bring in for periods of time, say two to three months; in which case you set them up in a house. We do have model apartments, but we also have a wide range of people who are like second moms who look after them, because it is quite daunting if they have never been into the territory before. Obviously, if it’s a girl who has never been to the UK, we take a bit of time explaining how to get around, because the girls have go-sees or castings every day. They probably have four to five castings a day. So, they kind of hit the ground running really. Sometimes, we try to set them up with other girls so they get a feel for what they are doing. We do have an assistant on board that goes through everything with them, and gives them a UK phone and tries to introduce them to transport etc. London’s enormous isn’t it, so expecting these girls to go to appointment to appointment is really quite daunting.
FMD: Are the castings based in London or all over the UK?
Noelle: They are completely sporadic. With castings, you can’t dictate what time it is, what area it is, so a girl could be coming from E1 and then having to go to SE11 (London postcodes with a distance of five miles) and she’s got a small amount of time to do it. If you get a bigger international girl, say she’s here for three days, it’s easier to put them in a car. They are doing a ton of appointments a day, back to back. I mean, since Uber’s come around it’s changed things quite a bit. It’s not that expensive to Uber from one place to another.
FMD: Uber’s made a model’s life a lot easier.
Noelle: It makes it probably a lot easier. I do feel for them though. I have done go-sees and castings with one girl once, and I thought, “I do feel sorry for them.”
Chris: It’s not as glamorous as you think.
FMD: Describe the London Market and Clientele.
Noelle: Well, I think first of all we’ve got the best editorial, I would say in the world, because we have the high-end publications like Vogue, Harpers, and Elle, and we also have the really kind of cool magazines like Dazed, and Wonderland. Now, there are a lot of online publications, there’s a pop-up magazine every day.
Chris: It’s a super creative city, with all the great designers and fashion schools. The students’ work is incredible here.
Noelle: It’s a good market to develop a girl because, as I’ve said, when we’ve got such a wide range of editorials; it’s good to develop their books. But, I think another great thing about London is that we have the advertising, the catalogues, and the E-com, and so a girl is pretty much guaranteed to make a nice amount of money. I mean the British pound is pretty shocking at the moment, but prior to that, it was great! No, it’s a great city! Our Fashion week is better than it ever has been before. I think a lot more girls are coming to London to do the shows, it’s a lot more relevant. So, I would say London’s definitely kind of an all-rounder. You know the only other thing is there is not as much competition, because most girls base themselves in New York, at which point you’re competing with x amount of girls, as opposed to a less amount of cool, international new faces.
FMD: How easy is it for new models to acclimate to the London Market?
Chris: I think for the younger girls it’s actually quite nice. We’re an English speaking country; the Tube (Underground) is pretty self-explanatory, and the English culture is very polite, and we like to help!
Noelle: They do get chaperoned though, if they are too young. We’d never let a girl under eighteen go out on her own, ever.
Chris: Yeah, and that also helps when they get settled in, there’s an English person there to teach them the ropes, the underground etc., how it works. We’ve never had any problems.
FMD: You mentioned that STORM has model apartments; are there strict rules enforced for the people staying in them?
Noelle: I wish we did, it’s a nightmare! It’s funny, model apartments are generally there for brand new girls, but sometimes girls end up living there for a couple of years. Some girls are actually messier maybe than boys, from what the cleaners tell us. (laugh)
Chris: Yeah, it’s bad! (laugh)
Noelle: It’s not good! It’s not good! I can’t understand it because I think if you can do this to someone else’s house, would you actually do this in your own house? I don’t think they would. Occasionally, we have to get pest control, painters and decorators coming in, or there are doors being broken off hinges or whatever it is. They’re young kids aren’t they; they’re not at home with their parents. I do get girls specifically saying, “I don’t want to stay in a model apartment”. We have a group of really lovely people who rent out rooms, and you know, I think they like it, the international girls who’ve not been here before, they feel kind of nurtured. It’s actually nice to be in a family environment.
FMD: What would you say are the most important qualities models should have?
Noelle: A voice and a personality for sure. I’ve seen the most beautiful girls in the world that have no personality, and I’m not meaning that in a derogative way, I just mean that, I think it’s like dating actually; you can think ‘oh, you’re fairly attractive’, but it’s the connection you have that actually develops how they come across, how you relate to that person – and actually personalities can make or break someone. You meet someone who’s really arrogant and full of themselves, and all that beauty just completely diminishes, whereas someone with a great personality can win you over in a different way, and you see a totally different side of them.
For me, if I were a casting director, it would be that. And it’s interesting to see how [it affects modeling], say you bring in a girl you don’t know particularly well, and she gets 30 options in a month and not one of them confirms, you start to think ‘there’s something not quite right there’, or you can get a girl that you weren’t entirely sure about but she has an amazing personality and her chart is full of red confirmations.
Chris: It’s true though!
FMD: Is there a common mistake that stands out as something models repeat over and over again?
Noelle: I would probably say approaching things with too much negativity.
Chris: Yeah, I was about to say that – or over thinking.
Noelle: When they start to analyze too much, girls can get very down on themselves, and I think that can come across to people. You can get yourself into a hole and it’s difficult to climb back out of it.
But I think it’s like that for everyone, for everything in life. I always write my Gratitudes down every day, things that I’m grateful for. If you try and make yourself feel more positive, then positivity comes back to you. But, I think when you go into anything with a negative view; it’s not going to turn itself around. You’ve got to be strong, and I think you’ve got to have a strong backbone. But saying this, I personally wouldn’t want to be judged on my looks every day of my life. It takes a certain quality of person.
Chris: Yeah, everyone thinks it’s an easy job, but…
Noelle: It’s one of the hardest. The worst thing a girl could ever do is to have a negative view on the industry, or herself, or whatever it is, you know, unless they’re enjoying it, loving it, I try to discourage them doing it at all. Because I think they’re so young, surely in that age group you’re supposed to be having the time of your life, not scrutinizing every part of yourself.
