Conde Nast

Bravo! Condé Nast: The Media Company Implements A Code Of Conduct For Photoshoots

It has been a tumultuous time of late. With the rise of the #MeToo movement, and it’s effect on not only Hollywood but many other industries, including Fashion.  Both men and women have spoken up about their experiences which are truly difficult to stomach.  But at last, it seems like society is finally addressing this serious situation. Even if we think it’s, ‘a little too late,’ there are changes being made to protect all genders in the workplace going forward.

In this month’s issue of Vogue, Anna Wintour announces in her Letter from the Editor  that the global media company, Condé Nast, which owns the glossy magazine, had recently created guidelines to specifically protect models from, “manipulation, coercion, and abuse while on set.”  While this code of conduct was already enforced by January 2018, it was rather impressive to see it written in print, penned by the queen of fashion herself. The new Condé Nast guidelines include:

All models appearing in fashion shoots must be eighteen years of age or older. The only exceptions will be those appearing as themselves as part of a profile or news story, and they will be required to have a chaperone on set at all times.

Alcohol will no longer be allowed on Condé Nast sets. Recreational drugs will not be allowed.

Photographers will no longer be permitted to use a Condé Nast set for any work that is not commissioned or approved by the company.

Any shoot involving nudity, sheer clothing, lingerie, swimwear, simulated drug or alcohol use, or sexually suggestive poses must be approved in advance by the subject.

Although, there are already child model laws set in place that should cover some of these points. Condé Nast also made specifications for location shoots and travel.

We recommend that a model should not be alone with a photographer, makeup artist or other contributor participating in a Condé Nast shoot.

Throughout the shoot, including any related travel, photographers and videographers may not shoot anyone engaged by or through Condé Nast other than as requested by Condé Nast.

Read the full Condé Nast code of conduct here

I fully commend Condé Nast for their shift in doing business, and hopefully other companies will follow suit. Bravo!

 

 

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