Gucci

The fashion week in Milan initiated quite dynamically, shockingly dynamic someone would say. The invitation to Gucci had already prompted that the guests wouldn’t be watching an ordinary runway show. A timer in a plastic bag which counted in reverse until the beginning of the show, that was taking place in a surgery room. Alessandro Michele titled the Gucci show “Cyborg” after Donna Haraway’s 1984 “A Cyborg Manifesto” essay. Two models were carrying their own heads as accessories, another holding a dragon, and a third eye was staring from a model’s forehead. Living in a world full of uncertainty, where many questions have been risen and found no answers, Michele created a hybrid that surpasses dualisms and dichotomies. Velvet dresses, tweed jackets, distressed jeans, and furs covered with tulle. A futuristic collection with a grim touch. 

Moschino
It’s very obvious that Jackie Kennedy and Marilyn Monroe were the inspiration for Jeremy Scott’s fall collection for Moschino. Bobbed hair and pillbox hats were reminiscent of the First Lady, but with some Pop Art and alien characteristics. However, it was the bombshell who came out wearing evening looks because something’s got to give.

Max Mara
Max Mara is synonymous with powerful and beautiful outwear since its foundation day, back in 1951. With this collection, Max Mara wanted to gain the appreciation of a younger generation. Power dressing with some ’80s punk chic details created a very strong theme. Large coats, leather skirts teamed with slim pants, and T-shirts with Francoise Berthoud illustrations are waiting to be worn by powerful Millennial queens.

Fendi
“Romantic femininity for a powerful woman,” were Silvia Venturini Fendi’s words about the last collection. This time Karl Lagerfeld and Fendi focused on men’s fabrics and detailed tailoring. Double-breasted glossy coats in Prince of Wales checks, handkerchief linen transformed into coat collars and embroidered dresses, Texan boots, and the new version of Peekaboo bag, the Peekaboo X-Lite brought the perfect balance between strong lines and the delicacy of the ‘40s.

Prada
Miuccia Prada decided to match two opposing types of women in order to create a superwoman, who isn’t afraid to fight if needed while wearing something extremely feminine. On the one side, bustier, tulle, and sequins and on the other protective tight knit dresses, and jackets in neon colors were worn as armor. Also, the “Hot Rods” shoes are back, but with an upgrade and perfectly matched with the Fondazione Prada’s view of the post-industrial Milan.

Etro

Etro becomes 50 years old and the creative director, Veronica Etro wanted to celebrate it with the most Etro-ish way. Prints and glamorous bohemian aesthetics were the main ingredients for the “Folk Deco” collection. Fringes, suede boots, printed dresses and shearling jackets proved that stylish can be also cozy.

Versace
For the Italians, “La Famiglia” is the most important, and sacred, thing. The family is something that proves where you belong, it’s a form of identity. Maybe that was what Donatella Versace had in mind when she named the last collection “The Clans of Versace.” Tartans, African graphism, total monochrome mixed with a multitude of styles and decades. Many designs were from her brother Gianni, but Donatella produced a collection that belongs in the “Famiglia Versace”.

Giorgio Armani
“Inspired by many cultures as an ode to co-existence as opposed to exclusion,” were Giorgio Armani’s notes about the collection. Clothes in pale colors were succeeded by jackets and then by embellished gowns. The many fabrics created a collection that can travel around the world through textures and design. 

Missoni
Missoni is well-known for its zigzagging, multicolored knits. For this season, Angela Missoni created another story mixing Caribbean colors and references to Jamaican colorful layering. Icons such as Lisa Bonet, Basquiat and Hendrix were an inspiration for this ‘70s and early ‘80s super colorful collection. 

Jil Sander
A collection inspired by the sci-fi movie “2001: A Space Odyssey”, a nostalgia for what the future holds for humans. Outfits with references to astronaut uniforms that exhaled purity. “We’re surrounded by technology and AI and all these things that are always in the news and in the consciousness. We thought, ‘Why can’t the future be beautiful, soft and human also?’” said Luke Meier backstage.

Marni
“Techno-primitivism” is what Francesco Risso named his Fall 2018 Marni show – a contradiction in terms. Marni is a synonym to minimalism, yet this collection was dedicated to the use of contrasting colors, fabrics and prints. It was referring to that type of women who, at the same time, can combine fragility and powerfulness in a creative way. Well-constructed coats and dresses mixing two opposite fabrics produced a weird but very beautiful outcome.

Dolce & Gabbana
A Catholic ceremony with a touch of technology; that was Dolce&Gabbana. When the golden gates opened, eight drones appeared and each of them carried a D&G handbag. “Fashion Devotion” was the title of the collection, and not by chance. Every outfit was inspired by the Catholic church; the colors, the fabrics, the accessories. Even slogan printed t-shirts were referring to Church in some way. A collection made for sin. 

Tommy Hilfiger
All started in New York, went to London, then Beijing and now Milan, the fashion capital in Tommy Hilfiger’s mind. It was something like a World Tour or pit stop of racing cars. Hilfiger’s spring #TommyNow see-now-buy-now collection was not only a celebration of his love for fast cars but also a celebration of his partnership with Mercedes-AMG Petronas, through which he will be its official apparel partner. Racing tops and jackets with Hilfiger’s logo, stripes, denim and sheer dresses. Everything looked so authentic. And, Gigi Hadid was there to add more cuteness and youthfulness at this “Fast and Furious” show.