Informal and trunk show bookings require models to have a lot of personality, and the confidence to speak with customers about the clothing he or she is wearing. Models usually stand on podiums or walk around the store with poise and elegance, while interacting with the shoppers or attendees.

Other informal bookings may be for local boutiques or charity fundraisers that showcase a designer’s collection but does not necessarily work with the designer or brand directly.

Although informals are not always as highly paid as catalog and advertising work, they are a great way to meet new clients and make money in between print bookings. If a department store latches onto you, as one of their favorite models, they could potentially book you up to five times per week, depending on the company and location. 

When you get an informal or trunk show booking, be prepared to arrive with your hair and makeup done (female models) or groomed (male models). Because these types of bookings have little production, other than the store manager giving you outfits to walk around in, they rarely have hair and makeup artists. You will also need to bring a selection of undergarments and shoes (which should be permanently in your model bag).  On occasion you might be provided shoes, but in general, you won’t. Your agent will let you know if there are any specific directions for hair, makeup, and items to bring. Should you regularly book informals for a particular department store, expect to follow their guidelines for each booking, unless they let you know otherwise.

But most importantly, arrive at least ten minutes earlier than the call time. It can be time-consuming finding the department or location of the event, or the manager or representative. Live events make clients anxious because it is difficult to work around late models or other challenges that can occur. Be kind, and you never know, the designer might love you and want to book you for another event, like fashion week!