Ashley Graham, the inspirational curvy beauty, has recently landed a revolutionary contract with Revlon Inc. Why is this so unprecedented? Well, she happens to be the first plus-size model to land such a deal. Although cosmetic contracts are coveted to gain supermodel stardom – which Graham has already achieved, the #LiveBoldly campaign also proves that the advertising world is finally taking note of how today’s society views and accepts beauty. We are more inclusive of age, race, gender, and size than ever before.

Graham spoke to WWD about her milestone deal with Revlon;
“Historically, curvy girls are not given beauty contacts,” Graham said. “It’s kind of groundbreaking because, in my generation of models, this hasn’t happened yet. This is one of those moments where I’m over the moon, I cried a little.”

She is featured alongside models, Adwoa Aboah, Imaan Hammam and Raquel Zimmerman, which adds to the powerful message of diversity and equality.